ASPI: David Goggins

A marketing company in Rochester hired me after being contacted by BNY Mellon who hosted an event at Applied Science and Performance Institute. They wanted an event card to be created for David Goggins who was to speak at the college.

David Goggins is a speaker who shares his story to empower and inspire. He speaks audiences from corporate executives to military supporters. David has been featured on in Magazines such as Good Morning America, Outside Magazine, Runners World, and the Huffington Post.

BNY Mellon wanted a card that would students and staff would find interesting, bold and empowering (which well reflected the speaker himself). Since the college already had such a vivid red, I decided to play off of the color to make the card a statement.